While early predictors show evidence of a decline in specific outdoor channels starting in November 2008, outdoor industry sales have remained fairly robust since the nation officially entered a recession in December 2007; posting a healthy 9.6% increase overall and outpacing traditional retail markets, according to the most recent edition of The Outdoor Industry Association (OIA) Outdoor Topline Report, produced for OIA by the Leisure Trends Group.
According to The OIA Outdoor Topline Report, the relatively inexpensive and convenient outdoor vacation has remained appealing to core outdoor shoppers throughout the year and may be the industry's bright spot as consumers look to the outdoors as an escape from the pressures of daily life. Internet sales showed a robust 21.6% growth since December 2007 and core chain and specialty stores remained healthy, growing at 10.0% and 4.7% respectively.
In monthly sales, October retail sales for all core outdoor stores (chain, internet, specialty)* gained 8% in dollars compared to October 2007. All four major product categories (equipment, equipment accessories, apparel and footwear) grew in October. The largest increases came from apparel and equipment.
According to The OIA Outdoor Topline Report, all core outdoor stores were up 6% in total unit sales and 9% in dollar sales year to date. In YTD dollars, all equipment increased 10%, equipment accessories 11%, apparel 9% and footwear 4%.
Comparing dollar sales growth October 2008 to October 2007:
- Outdoor chain +9%
- Outdoor internet +33%
- Outdoor specialty -3%
- Paddlesports -5%
According to trendspotter and OIA Rendezvous keynote speaker Marian Salzman, the only businesses in which she would consider investing right now are soup and camping. Her reasoning is that Americans will be looking to escape the long-term economic turmoil and constant barrage of the media by returning to low-cost, simple activities that involve the entire family. If this prediction holds true, as it has in the past, businesses that support cycling, camping, hiking, fishing and paddling activities may be very well positioned for several years.
Go To www.getoffthecouchnews.blogspot.com for all the news
See Get Off The Couch
No comments:
Post a Comment